Private Label vs Custom Formulation: When to Upgrade Your Brand

28 Jan Private Label vs Custom Formulation: When to Upgrade Your Brand

Signs You’ve Outgrown Private Label

• Limited product differentiation
• Margin pressure
• Retail or investor expansion goals

Benefits of Custom Formulation

• Proprietary IP
• Cleaner labels and improved nutrition
• Stronger brand positioning

United Food Labs assists brands with formulation support, nutritional optimization, and validation testing.

Compliance Implications of Custom Products

Moving to custom formulations often requires:

• New nutritional analysis
• Process authority review
• Shelf life validation

Ready to move from private label to a true CPG brand? United Food Labs supports formulation, testing, co-packer coordination, and compliance—end to end.