22 Jan How to Launch a Private Label Food Brand: Step-by-Step Guide
Step 1: Choose the Right Product Category
Low-risk categories like dry goods, snacks, and acidified beverages are often easiest for private label startups.
United Food Labs helps evaluate risk level, required testing, and regulatory pathway before you commit to production.
Step 2: Select a Co-Packer
When choosing a co-packer, consider:
- MOQs and scalability
- Certifications (FDA, SQF, BRC)
- Willingness to provide full ingredient specifications
We regularly support brands by bridging the gap between co-packers and compliance requirements.
Step 3: Nutrition Facts & Labeling
Every private label product still requires:
- FDA-compliant Nutrition Facts panels
- Accurate ingredient statements
- Allergen disclosures
United Food Labs specializes in FDA- and Health Canada-compliant nutrition labeling and label review services.
Step 4: Product Testing
Depending on your product, testing may include:
- Nutritional analysis
- Shelf life testing
- Microbial and pathogen testing
These tests protect your brand—and are often required by retailers.
Step 5: Launch & Scale
With testing and labeling complete, your product is ready for DTC, foodservice, or retail.
Launching fast matters—but launching correctly matters more. United Food Labs ensures your private label product is retail-ready and compliant.